How to analyze amazon reviews
Amazon reviews are product feedback tied to a listing: star rating, a title, a body, often a verified-purchase flag, and sometimes a size or color variant. Sellers, brands, and researchers use them to see whether customers received what the photos promised, and whether a 3-star slide is about the product or the shipment.
Amazon does not give the public a CSV button on the product page. Seller Central and Brand Analytics show you some review activity if you own the listing, but that is not the same as a full export of every public review with text, dates, and variants in one sheet.
The honest way to get a file from a product page is our Amazon Reviews Exporter, a Chrome extension we built for Amazon listings. It works across Amazon marketplaces, runs in your browser, and saves CSV or Excel. The free plan covers up to 100 reviews. Pro lifts that cap and adds a deeper pass plus an Excel summary. Open the exporter page to get the extension, export the product, then upload the file here. We do not have extensions for other retailers.
If you already downloaded a report from Seller Central, you can use that instead, as long as it has a rating column and review text. Map the columns if the headers do not match what the analyzer expects.
Useful Amazon columns: rating, review title, review text, date, verified purchase, product variant, and helpful votes. Rating and text are required. Variant is the one most teams skip and then regret. A "too small" theme that only appears on Size S is a catalog problem, not a brand problem. Verified purchase helps you weight likely buyer feedback over unverified comments.
Insights on Amazon skew toward the unboxing and the listing, not the storefront. Look for quality, materials, "not as described," missing parts, packaging damage, shipping time, and sizing. Beauty and supplements get "no results" and smell complaints. Electronics get battery, heat, and cable issues. Apparel gets fit and wash shrinkage. Separate 1-star shipping complaints from 1-star product complaints. One is a 3PL conversation. The other is a product or photo change.
Sort by low stars first, then search the review list for the phrase that showed up in themes. If "broke after a week" clusters after a date, check whether a supplier or batch changed. If praise repeats "easy to assemble," that line belongs in the bullet points and A+ content.
Use exports for your own analysis. Do not scrape in a way that breaks Amazon's terms, and do not republish reviewers' photos or text as ads. This page never uploads your file. Analysis stays on your device.
Columns to include
- Rating / stars (required)
- Review text (required)
- Review title
- Date
- Verified purchase
- Product variant (size, color, model)
- Helpful votes